Lighting Design for Commercial Portrait Photography: Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers, by Jennifer Emery
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Lighting Design for Commercial Portrait Photography: Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers, by Jennifer Emery
Free Ebook Online Lighting Design for Commercial Portrait Photography: Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers, by Jennifer Emery
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns.Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work.Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Lighting Design for Commercial Portrait Photography: Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers, by Jennifer Emery- Amazon Sales Rank: #2088549 in Books
- Brand: Emery, Jennifer
- Published on: 2015-06-09
- Original language: English
- Number of items: 1
- Dimensions: .30" h x 7.50" w x 9.90" l, .0 pounds
- Binding: Paperback
- 128 pages
About the Author Jennifer is a professional photographer and educator. She specializes in lifestyle and commercial photography with a cinematic fashion feel. Professionally she started in photography part-time while pursuing an acting career. Currently Jennifer shoots full time on location and in studio, and occasionally she can be seen in a bit part on TV or Film.Jennifer is also an College Adjunct Photography Instructor and conducts ongoing photography workshops and speaking engagements.She has been featured as a photographer on various Television programs such as: "Battle of the Wedding Planners" TLC Network.Jennifer's 20 year background in Photography includes: Commercial, Editorial, Fashion, Product, Campaign photography, Headshots, Models, Weddings, Portraits, Celebrity, Corporate Events, Travel and Location Photography, Photojournalism, Marathon and Sports photography, promotional, catalogue, Productions Photography for (commercials, TV & Film), Live Shows, and Special Events.
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Most helpful customer reviews
2 of 2 people found the following review helpful. This book is filled with practical and easy to understand specific lighting techniques which can be used ... By Sirena This book is filled with practical and easy to understand specific lighting techniques which can be used in a variety of real life shooting situations. It explains the technique in detail with corresponding images and actual technical info (ISO, lens, metering, etc.) and each set up has a schematic for those of us that are more visual learners. The set ups and techniques given are easily adaptable to varied situations and handy creative suggestions are given. More then just lighting, helpful snippets into running an actual photography business are thrown in to sweeten the deal. Every photographer should have this book as a reference for standard and creative lighting. Since the techniques are easy and incorporate equipment I already own, I have decided I need to get more creative with lighting in my own professional wedding and event work. Great book!
2 of 2 people found the following review helpful. Photographer's asset By GS Jennifer Emery delivers a great guide to studio and location lighting for the beginning and well heeled photographer. Her vernacular is friendly and easy to understand. The book contains visual aids that illustrate all of the lighting techniques described. She not only references tools and equipment, but provides great insight into the art of “production.” This book is a great and compact tool that can be easily referenced in the field and in the studio.
2 of 2 people found the following review helpful. A Lot of Good Practical Information By bkoppen If you are a interested in learning a lot about lighting for commercial portrait photography then this book is for you. Whether you are a professional or an amateur this book is comprised of a lot of really good information. Jennifer Emery takes a very straightforward approach and makes a complex subject such as lighting, easy to understand. She even includes a chapter of how to produce a commercial shoot complete with information on working with models, makeup and wardrobe.
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