Fashion Designers and Fragrance: The Perfect Brand Extension, by Andre' Barnwell
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Fashion Designers and Fragrance: The Perfect Brand Extension, by Andre' Barnwell
Read Online and Download Fashion Designers and Fragrance: The Perfect Brand Extension, by Andre' Barnwell
The relationship between fashion lines and fragrance has been intact since the 1900's. Yet, over the years the marketing relationship has faded. This book reveals the ways fashion designers can develop their sense of smell to articulate their fragrance business. Fashion Designers and Fragrance provides the history and guidelines for designers to return to their rightful place in the world of fragrance and the benefits of including a fragrance with their fashion brands. What is a well-balanced fragrance? What does a top note, middle note and base note mean? All perfumes are fragrances but not all fragrances are perfumes.
Fashion Designers and Fragrance: The Perfect Brand Extension, by Andre' Barnwell- Amazon Sales Rank: #4509214 in Books
- Published on: 2015-06-25
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .23" w x 6.00" l, .32 pounds
- Binding: Paperback
- 102 pages
About the Author Andre' Barnwell lives in Altadena, Ca with his loyal and always hungry goldfish, Lamumba. The rest of the time Andre' is a fragrance designer and college instructor.
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Most helpful customer reviews
1 of 1 people found the following review helpful. Inspires you to be a fragrance designer By F Thomas This book is for anyone who is interested in reading about one man’s journey into the world of creating a fragrance. Although we take different paths to success the foundation is the same. It takes determination, stick-to-itiveness and a strong sense of self confidence. If you choose to read this book you will be informed, educated and gain knowledge of how fashion designers and fragrance make the perfect brand extension.
0 of 0 people found the following review helpful. This is a great book for entrepreneurs because all you really need is ... By Amazon Customer A quick, informative read that helped me make sense of scents - how they're evaluated, what's in them, and how almost anyone who is entrepreneurial with some desire (and of course money) can launch a perfume brand. It deconstructed the allure of the bottle and what's inside by showing you how to make a designer scent that is far less work intensive and far more profitable than the clothes the same designers sell. This is a great book for entrepreneurs because all you really need is a nose, a smart brand strategy, and the willpower that all businesses require. Whether you're a fashion designer looking to add a revenue stream that can finance upcoming collections or an Etsy DIY artisan wanting to understand the ins and outs of selling a fragrance, this is a practical workbook-style crash course with real-world advice from creator of RAKS men's perfume and FIDM professor Andre' Barnwell. There's a little history, too, but the focus is on how to carve a niche for your new product line. So don't buy this expecting a flowery story on every eau de toilette. It's a no-frills how-to book that immerses you in the business of fragrance and gives you a roadmap for what you need to know to make a splash in the industry.
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